Quick, transparent, accurate KPIs linkages as compared to traditional survey-based measurement
MMA Features
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Brand Placement Insights
- Campaign Reporting & Measurement
- Ad-viewability reports
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Marketing & Media Analytics
- Market Mix Attribution
- Ad Fatigue prevention & Frequency optimiser
- Real-time E-commerce Sales attribution
- Platform, genre, content, level deep-dive optimization
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Dynamic KPI Measurement using recency based digital parameters
- Based on 1st party (brands) or 3rd party dats
MMA Advantage
Household Graphs for efficient targeting and identification in line with co-viewing feature of CTV
One-time api linkage between client data-stream and ad-reporting dashboard
Helps establish an Integrated Media approach for the client with ROI mapping to all inputs
Actionable performance measurement for advertisers