Tobble Advantage

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Focused Services for Streaming Platforms

Aimed at providing Streaming platforms with cutting-edge technology solutions for monetization optimization by ensuring maximum utilization of ad-inventory and maximize CPM by making available more premium content for relevant brand communication.

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Profiling (Viewer, Viewership, Content)

Behavioural insights, viewership mapping and customer micro-cohorts for most precise brand specific segmentation & enhanced recommendation engine.
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Content Signal Enrichment

Provides brands with frame-level deep metadata for Contextual Targeting and helps Streaming Platforms make available premium inventory mapped to content, viewer & brand.

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PII Compliances & Ad-fraud Elimination

Boosts credibility & builds advertiser’s trust with an assurance of Addressability & Guaranteed Audience with transparent CTV measurement.
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Ad-Pod Optimisation

Ad-inventory Yield Maximisation for ad-supported VoD & Linear streaming.
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Automation

Advanced AI analytics & algorithms for streaming data discretisation and real-time ad-operations at scale.

Focused Services for Advertisers

Precise semantic targeting & Guaranteed audience for ad delivery in a seamless fraud-free streaming environment with capability of CTV PMP for advertisers who wish to maximise their marketing ROI.

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Customer micro-cohorts

Brands can use 1st party purchase data and 3rd party mapping parameters to create brand/usage level custom audience cohorts to maximise precision in reaching out to their target audience.
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Real-time pre-bid Intelligence

Seamless integration with RTB & PMP inventory trading with CTV specific markers, categorisation, identifiers & delivery tools.
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Brand Safety & Suitability

Relevant and Brand safe & appropriate filtering and selection of CTV ad-inventory for Premium Co-viewing CTV Households.

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Contextual Targeting

Make the most of premium CTV household audience by accessing the most premium ad-inventory on most relevant content for brand messaging and maximise Purchase Intent.
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Unified Measurement

Custom dashboard with real-time measurement capability across platforms for a single-window reporting, analysis and brand specific measurement.