Benefits for Streaming Platforms

  • We help YOU Ace the CTV Streaming Revolution with the most futuristic technology to deliver Relevant Ads, Customer Delight and Monetization Excellence!
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Enhanced Content Analysis

Our advanced AI-based engine increases frame-level metadata information, providing unprecedented content analysis depth. This improves content personalization, leading to higher stickiness and watch-time, and allows for more relevant advertiser content, commanding a CPM premium pricing.
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Improved Ad Fill-Rate

We are committed to solving the low fill-rate (10-25%) issue for streaming and CTV in India through advanced ad-pod optimization algorithms. This makes contextual ad inventory available for brands and supports dynamic ad insertion, benchmarking with mature global CTV markets.
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Efficient Data Management

Millions of subscribers generate staggering terabytes of streaming data every second. Our advanced data science module helps in discretizing large volumes of streaming data and managing process automation.
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Premium CTV Impressions

Connected TV signifies the most premium digital impressions across channels. However, the lack of addressability has impeded the true value realization of CTV’s premium inventory. Through our solutions, we promise advertisers guaranteed and relevant audiences for each impression, delivering 2X-5X higher CPM than non-CTV digital channels.
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Data Privacy Compliance

We comply with global best data privacy practices and norms like GARM, cookie depreciation, and IAB 2.6, making us India's most trusted and secure streaming and CTV mediatech company. This builds advertiser credibility and secures customers' private information.
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Future of Advertising

Connected TV is the future of television, and ad-supported digital streaming will revolutionize the advertisement industry. We understand the infinite opportunity ad-supported CTV (OTT and FAST) presents for new home-grown local businesses and the retail sector to discover focused customer micro-segments and unleash the true potential of hyper-local targeting on television screens.
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Family-Friendly Filters

Our advanced AI filters protect families from exposure to inappropriate advertisements, building long-term audience loyalty.