Benefits for Brands || Tobble

AIO Visualisation

For brand & media managers, the task of collating digital performance data from multiple sources and using multiple metrics is an unproductive task. TMT helps brands by bringing together at one destination all different campaign performance and integrating varying platform metrics to a brand specific unified measurement metric system. This saves time, effort and assists in real-time decision making.

Zero Waste

Fake impressions in a complex RTB have been a consistent bane of digital advertising. CTV & streaming comes with its own set of impression frauds and TMT is developing a direct advertiser to platform connect technology that will enable marketers to spend advertising dollars without fear of wastage and hence improve marketing ROIs.

Brand Loyalty

Television advertising has traditionally been seen as ads that are remembered. The big-screen aid to visual storytelling implies that TV ads are still memorable and credible to the consumer. With the advent of TMT’s cutting edge Contextual advertising engine, brands can add to the magic of creative storytelling the filter of most suitable content and consumer.

BTL Impact

TV traditionally has been used as a mass channel thus restricting its usage for many brands and use cases. But with CTV, hyper-local targeting in TV is possible. Tobble’s Addressable Audience Algorithm gives brands the ability to precisely target geo-fenced audiences, households as well as run custom-cohort campaigns for specific audiences based on interests, purchasing habits and behaviours.

Eliminate Brand Fatigue

Brand managers ponder over the question, how much is enough? Frequency fatigue is a common consumer irritation with brands. Brands are neither able to discover the correct frequency-duration nor control ad-frequency in a multi-platform, multi-channel campaign. Tobble’s advanced analytics is designed to analyse the most optimum frequency that brands should operate in and monitor the campaign.

Be Appropriate

With co-viewing as a defining feature of CTV, brands need to be mindful of a family audience setting. This is critical in targeting ads that must not only take into consideration interest based parameters but also contextual signals. Household Identification and probabilistic determination of ‘who’s watching’ is a critical information that brands require for this and TMT is building a custom solution for brands in this regard.

Brand Suitable

Unlike traditional broadcast and subsequent spot ad placement, the digital personalised ad-delivery poses a serious challenge of discovering the most brand appropriate content for a brand. The challenge amplifies in a FAST or a Live Stream environment and brands continue to struggle with finding the right balance between scale & personalisation. With futuristic frame level content signal enrichment, TMT applies a multi-parameter selection process to ensure that brands get real-time access to the most premium and contextually relevant content only.