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TMT addresses the challenges of the CTV ecosystem with its AI-driven mediatech solutions which connect brands with streaming services to enhance efficiency & effectiveness in ad placements, thus ensuring brand communications resonate with the right audience at the right time.
We assist OTT & CTV platforms in crafting robust content strategies through an ad-driven monetization model.
Our suite of services deliver
- Custom micro-Cohorts & Contextual Ad targeting for CTV & streaming platforms.
- Pre-bid targeting solutions to ensure Ad inventory remains safe, suitable, & contextually relevant for brands.
By combining Artificial Intelligence with Human Insights, WE deliver to a Streaming Platform, Maximum Monetization potential, Delightful Viewership experience and setting Global Safety Compliance.
- AI & Analytics: Deep Data Intelligence & Advanced Algorithms provide critical Insights for dynamic & automation driven ad-intelligence, delivery, measurement & trading.
- Human Intelligence: We provide detailed content and viewership analysis, profile viewers,and integrate creative ad content to optimize campaigns, maximize ad revenue, and drivepurchase intent for key players in the streaming CTV sector.
Skilled Team
Our team is a diverse blend of creative minds, strategic thinkers, and domain experts from M&E, Advertising and IT industries committed to propelling Tobble MediaTech to new heights.
Kalpit Shah
Co-founder
Kalpit comes with over 18 years of experience in the field of Financial Planning & Strategy in the Media & Entertainment sector. He has had a successful stint as an entrepreneur with the launch of an SVoD OTT platform (Tobble Kids).
Sandeep Bhargava
Co-founder
Sandeep is amongst the pioneers who opened the doors of corporatisation in the Indian Film Industry. He envisioned the setting up of India’s 1st ever Film fund to be listed on LSE & has also setup 3 of the largest film studios in the country. He has produced & distributed over 175 films globally. Sandeep is a globally recognised M&E industry leader.
Krishna Kumar CS
Analytics & Data Science
KK blends an in-depth knowledge of statistics, IT & marketing with an evangelical belief of using technology & statistics to derive insights from data. A master of Marketing Mix Modelling (MMM), he has worked on global & local brands. KK is amongst the early pioneers of analytics in India from his days at Ogilvy Direct in the 90's & has introduced many new methodologies in this area. He has an experience of founding two successful companies in the domain of marketing analytics and adtech.
Srikanth KS
Tech & Product Development
Srikanth is a serial entrepreneur and has been part of several deep tech startups. He has extensive global experience in the areas of data science and digital transformation. His recent venture was in adtech developing AI powered cross channel DMP solutions for businesses.
Kumud Shankar
Business & Strategy
Kumud has 15+ years of experience in Digital & Performance Marketing, Marketing Analytics, Content Strategy & Business Development. He has had a successful sting as an entrepreneur in the field of digital & performance marketing. He is also a visiting faculty in some of the Top-B schools of the country.