More transparent inventory - providing more than app-level information to target based on inventory is secure, appropriate, and contextually relevant for any brand, through the use of contextual segments and targeting.
BSI Features
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Micro-Segmentation
- Identify & categorise custom brand specific and objective specific micro-customer cohorts for targeting
- Integration of 3rd party purchase & other data along with viewer profiling for advanced targeting segments
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Contextual Targeting
- Contextual Engine for analysing the relevance of creative for a specific audience and content type
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Ad-Pod Curation & Optimization
- Ad-Pod delivery tool and real time optimisation
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Unified Measurement
- Custom Dashboard with Unified Metrics and real-time insights & control
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Brand Safe & Suitable
- Brand Suitability Index with strict content filters and categorisation of suitable platform and content specific to brands
- Ad-fraud elimination
- Global data privacy & PII benchmarks compliance
- DSP Integration
BSI Advantage
Offer pre-bid targeting for Connected TV (CTV) that guarantees the most premium digital tv screen ad-inventory
At the Awareness broad level funnel, provides the most optimum contextual targeting engine for the deeper content category data
Privacy-safe solution -100% privacy compliant - Advertisers can reach their most engaged audiences without collecting personal data
Brand Safety